2006
HIGHLIGHTS
Most of 2006
was spent researching and writing The New Green Consumer
Guide, which was published in 2007. Other
highlights include:
Organising a conference on biogas with South Somerset
District Council
Joining the
Food Ethics Council
Speaking at
the Luxury Briefing Conference
Interviewing
Hugh Fearnley-Whittingstall, Kevin McCloud and Pen Hadow.
Times article
on eco-renovating my house.
Judging ITV
News' 'Eco Heroes' alongside Anita Roddick and Jeremy
Leggett, which was filmed at Kew Gardens
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 ORGANIC POWER
Organic
Power is a small company but it may be able to contribute to a big
reduction in greenhouse gas.
The company has developed a process for using organic waste to
produce methane as a clean energy source for fuel. Chris Maltin, the eco-entrepreneur behind the company says
the potential is huge. He’s hoping to make this more available in the UK
although to date he’s been focusing his attention overseas.
www.organic-power.co.uk
Chris
Maltin MD of Organic Power and Lord Cameron of Dillington
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FOOD
ETHICS COUNCIL
In December 2006 I was appointed to
The Food Ethics Council. The organisation was founded in response to widespread public concern about developments in the food sector, particularly in Britain. Serious difficulties facing farming communities, stark inequalities in diet and health, and a succession of high-profile controversies – over BSE, Foot and Mouth Disease, cattle growth hormones and genetically modified crops – have exposed much of the food system as unsustainable, unhealthy and deeply unjust. Our task
is to ensure that underlying problems are identified, taken seriously and addressed.
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INTERVIEW
WITH HUGH FEARNLEY-WHITTINGSTALL
No-one will be surprised to
hear that Hugh Fearnley-Whittingstall is not a supermarket fan. In
my interview for The New Green Consumer Guide, he explains
why. He also talks about his support for organics, local food and
wild food, as well as his forthcoming book on fish - The River Cottage
Fish Book. Hugh is passionate about what he does -
promoting a better understanding of food and nature. Find out more
on the River Cottage website -
you might like to join one of their workshops.
 
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BIOGAS -
EXPLOSIVE POTENTIAL
Are we missing a major opportunity to combat climate change?
Researching The
New Green Consumer Guide I became enthused with the potential of biogas
as a fuel for electricity heating and transport. I thought it might be
worth exploring the potential for Somerset to pioneer the technology.
With that in mind I approached Keith Wheaton-Green at South Somerset
District Council. We thought a good start would be to organise a
conference on the subject in the Council Chambers in Yeovil. I chaired
the event in December 2006 - it was full to capacity with lots of people
exchanging ideas and planning biogas initiatives. We're thinking
about staging a similar event in London in 2007, amongst other things.
Biogas, produced
from rotting waste and sewage can be used as a fuel for electricity, heating
and transport. To date much of what's produced simply escapes into the
atmosphere contributing to climate change - methane is up to 24 times more
powerful than carbon dioxide as a greenhouse gas.
From crops grown on one hectare of
land you can run a car 3-4 times further on biomethane than you can on
biodiesel or bioethanol.
The
land needed to grow wheat for a tankful of bioethanol in a 4X4 car is enough
to feed a
family of four for a year.
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THE
GREEN AWARDS
The first Green
Awards was held at the Guildhall on November 29th, 2006.
Awards were given to recognise brands and organisations that have
demonstrated a commitment to sustainable development and ethical best
practice. I was on the panel
of judges. There were a wide range of media categories from Best
Packaging to Best TV advertisement. List of winners of the 2006 awards can
be found here.
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 ESOMAR'S
ANNUAL CONGRESS (sep06)
ESOMAR's
Annual congress is the world's largest annual meeting for
professionals in research, marketing and advertising. It's 59th
Annual Congress was held between 17th and 20th September 2006 at the
Queen Elizabeth II Conference Centre with around 1200 people from
over 60 different countries. Sustainability was one of the hot
topics debated at the Congress. I was on a panel
of keynote interviewees, alongside Rita
Clifton, Chair of Interbrand
UK and David
Bickerton, General Manager of Brand and Group Communications at
BP. The session focused on how brands can be built with a view to
sustainability and environmental responsibility - it was Chaired by
Hugh Aldersey-Williams, a leading design journalist and science writer.
Click
here to see blog on the session. I was interviewed in a post
conference podcast - click
here for link.
MY FIRST PODCAST INTERVIEW - CLICK HERE FOR LINK
- SEP 2006
Julia Hailes.
00m33s Intro.
01m14s The new Green Consumer Guide.
01m32s Reducing carrier bag wastage.
03m30s The environmental tipping point.
04m46s Driving change: the role of consumers.
05m33s Driving change: being a consultant.
06m49s The next milestone.
07m48s Advising national and local government.
08m20s Using celebrity endorsement.
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RESPONSIBLE
LUXURY: A WAKE UP CALL (Nov06)
Held at the May Fair Hotel
in London, Luxury Briefing magazine arranged this conference to spur the
luxury industry to speed up their response to issues like climate
change. My theme of my speech was 'Changing the World'. I
pointed out that luxury brands are ideally placed for leading the way in
terms of reducing the environmental impacts of their
activities.
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AN
INCONVENIENT TRUTH
Anyone who isn't yet convinced about
climate change or who just wants to know more should go and watch this
film. Excellent graphics and a charismatic presentation from Al Gore
makes it very watchable. I went to see it in a London cinema and was
impressed that the chap selling me tickets said he had seen it once but
planned to go again! I'm going to take my children. |
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THE
BEAUTY OF WIND
Who says wind farms are a
blight on the landscape? I don't agree. These three
photos were taken on my Cornish camping holiday near Bodmin.
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AL
GORE - CLIMATE CHANGE CAMPAIGNER
An inspiring speech by Al
Gore at the Hay on Wye Book Festival received a standing ovation.
His message was clear - "most respected scientists believe we have
less than 10 years before the point of no return." But it he
did not believe it was too late. He said that we have everything we
need to resolve this planetary crisis, apart from political will. I
was pleased to note his whole hearted support of green consumerism as he
urged people to change their own lives - "I call on people to
become carbon neutral".
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ITV
NEWS - ECO HEROES
After public nomination,
five finalists were selected for ITV Eco-Heroes competition. My
fellow judges were Anita Roddick, founder of the Body Shop and Jeremy
Legget, ex-Greenpeace and Director of the UK's largest solar company -
Solar Century. We met a Kew Gardens to consider the eco merits of
the nominees. Alistair
Sawday, from Alistair Sawday publishing won the prize of an electric
scooter. The judging was screened on ITV News on 30th May,
2006.
Alistair
Sawday - ITV Eco Hero winner
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JUPITER
LAUNCHES JUPITER GREEN
Between 2001 and 2006 I was
a Non-Executive Director of Jupiter Global Green Investment Trust.
In 2006 this was rolled into a new investment trust, Jupiter Green, and
they appointed a new board of directors. The new fund focuses on
investment opportunities in six key areas: water management, clean energy, green transport, waste
management, sustainable living and environmental services. I won't
be sitting on the board of the new trust. The fund manager is
Charlie Thomas, whilst Emma Howard Boyd runs the Environmental Research
Unit at Jupiter.
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 CLIMATE
CHANGE: THE MORAL ISSUE OF OUR AGE
At a packed theatre in the
small market town of Ilminster, Rosie Boycott and Mayer Hillman spoke
about the perils of climate change. Organised by the South
Somerset Climate Action Group, it provoked a healthy debate.
Mayer Hillman managed to shock the audience with his commitment to carbon
rationing - he and his wife have vowed never to fly again. This
means they will not be able to attend their son's wedding overseas.
Mayer urged the audience to make drastic cuts to their carbon footprint
and was convinced that the government would be introducing
rationing. Rosie was also passionate but a little more cynical about
how much the government would do without a lot more public awareness and
support.
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KEVIN
MCCLOUD - GRAND DESIGNS
I met Kevin in the kitchen
of his Somerset farmhouse. He kindly agreed to be one of my
interviewees for the New Green Consumer Guide. Kevin
is extremely enterprising. As the presenter of Channel
4’s Grand Designs he’s in an excellent position to identify and
follow up on ideas that excite him. He judges and supports numerous
campaigns and awards. He has helped set up an ethical
furniture company and when I spoke to him he had boldly decided to
become a developer on a pioneering community housing project, in Somerset.
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| CARBON
NEUTRAL SOUTH SOMERSET
On 7th March I attended a
meeting at the Minster Rooms in Ilminster, organised by the newly formed South
Somerset Climate Action Group. The presentation by Keith
Wheaton-Green, from the South Somerset District Council illustrated how it
might be possible to source all the energy needed in South Somerset from
renewable sources. There was enthusiastic support and interest from
the audience. One brave member admitted that he was anti wind farms
because he saw them as industrialisation of the landscape. The
response from one of the founders of the Action Group was to remind
everyone of the perils of the melting ice caps and potential flooding of
vast areas. He was convincing in his motion that the aesthetics of
wind power were trivial compared to these very real threats. The
next meeting is on 4th April, 2006 entitled 'Local action: What will I
do? How can I support others? And on 27th April the journalist
and TV pundit, Rosie Boycott, will be speaking at the Warehouse Theatre in
Ilminster on 'Climate Change is the greatest moral issue of our
age". I will be there. For more information on these
events see here.
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ENERGY
SAVING PRODUCTS - SALES GO THROUGH THE ROOF
In my article in the Times - see below - I mentioned that you can get
radiator panels and energy efficient light bulbs from Energy
Saving World. A couple of weeks later they rang me to say that
hits to their website had increased 8-fold since my article. And as
a thank you they are sending me some sheep's
wool mattress toppers. I am delighted. Have asked
questions about how the wool is treated and sheep dipping, so will come
back with more information about what I think, at a later date.
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ARTICLE
IN THE TIMES - GREEN GREEN CLASS OF HOME
On Saturday 18th February
2006, The Times published a supplement entitled 'How to be Green - Practical
Tips for Saving the Planet'. This included a double page spread
written by me - Green green class of home. The article is about
eco-renovating Coker Hill house where I now live, giving tips and
information on how to make green improvements even when working to a tight
budget and with limited time. It also points out that there is lots
more to do!
See web piece Eco-Renovation
at Coker Hill House.
See Times
Article
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INTERVIEW
PEN HADOW, POLAR EXPLORER The New Green Consumer Guide
will feature a number of high profile interviews with well known people. Pen
Hadow is the first. Described by Geographical magazine as one of the
most accomplished polar adventurers of the day, he talks about how he is
using his experience to influence the response of policy makers and the
public to climate change. Pen became the first person to trek solo -
without re-supply - on one of the toughest routes to the North Geographic
Pole. Increasingly he is becoming a spokesman
on climate change,
particularly in relation to its impact on the high Arctic. He says
"US scientists are now predicting that the Arctic Ocean could face its
first summer, without so much as an ice cube in just 15 years from
now". http://www.penhadow.co.uk.
Photo
credit: 1. Rob
Petherick 2. Martin Hartley
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SIMON
& SCHUSTER TO PUBLISH THE NEW GREEN CONSUMER GUIDE
Simon
& Schuster UK
have signed up to publish The New Green Consumer
Guide. Written by me as sole-author, it will be published in the
Spring of 2007. Easy to read, fun to use, it will be packed full of
interesting and surprising facts on how to be a green consumer.
Whether you want to find out what's the greenest car, the greenest paint or
the greenest heating system, this book will provide the answers. Are
'green' detergents really better for the environment? With the
explosion of mobile phones, TVs & computers, how can we reduce our
electronic waste? Which airlines are doing most to reduce their
environmental impact. Expert advice and opinion will be given on these
questions and many more.
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GREAT
BRITONS 2005 - AWARDS DINNER (Jan06)
On 26th January at the
Guildhall in London, I attended the Great Britons Awards Dinner.
Presented by TV Presenter Clive Anderson and hosted by Morgan Stanley and
the Daily Telegraph, it was a spectacular event. I was a first-round
judge for Campaigning category, which was won by Jamie Oliver for his
out-standing and effective campaign on school food. The other award
winners were: Arts - Alan Bennett; Business - Charles Dunstone
of Carphone Warehouse; Creative Industries - Nick Park, creator or Wallace
& Gromit; Public Life - Lord Sebastian Coe, for successfully leading
Britain's Olympic bid; Science & Innovation - Professor Frederick
Sanger, for developing a method of DNA sequencing; and Dame Ellen MacArthur,
for her solo, non-stop, record-breaking, round-the-world voyage.
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 CHARLES
MIDDLETON IS THE NEW CHAIR OF THE HALLER FOUNDATION
Charles Middleton, Managing
Director of Triodos Bank agrees to
become the new Chair of the Haller Foundation. We are delighted to
have him join us and use his skills to get us to the next stage of
development. Money from the Haller Foundation is currently being used
to build a new Education Centre on the edge of a township, North of Mombasa
in Kenya. The Centre includes a reference library, teaching resources,
outdoor auditorium and film facilities.
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